Projects built around real digital operations.

CONTEXT

Tiquote is a web app for travel agencies that need a clear, professional way to prepare quotes under their own brand.

PROBLEM

Many agencies manage quotes through inconsistent documents, manual steps and weak client presentation. The workflow must also track status, delivery, approval and later access.

WORK

Development of a dedicated web app, independent of WordPress, with a quote pipeline covering draft, ready to send, sent, accepted, confirmed and cancelled states.

• branded links for each agency and quote
• quote numbers generated automatically
• dedicated client page
• print, PDF, WhatsApp and email sharing options
• separate client and administration areas

KEY FEATURES

• KPIs aligned with quote states
• post-login loading screen with agency identity and user email
• dynamic page titles in the agent area
• ready-to-send and complete actions linked to the client view
• a consistent and recognisable web and PDF presentation

OPERATING MODEL

After acceptance, the quote can be turned into a cleaner trip summary containing only the confirmed elements.

BUSINESS MODEL

• 7-day trial
• monthly subscription
• read-only access after the trial expires
• Stripe integration
• dedicated legal pages

CONTEXT

A B2B WooCommerce store for jewellery and accessories, with a catalogue organised for trade customers.

PROBLEM

Connect Danea management with the online store in a way that fits the company's work.

WORK

Build and review the B2B e-commerce site, with a custom-coded connection to Danea.

CONTEXT

An anonymised case from a small family-run company. Five people move constantly between the counter, back room, customers, parcels and stock. Stopping to record a reorder interrupts the work; not recording it means the request may be forgotten.

PROBLEM

Reorder requests were passed verbally from one person to another. Later, the same questions came back: “Did we order it?”, “Has it shipped?”, “When will it arrive?”. Purchasing had to return to the computer, search emails and reconstruct what had happened and with which supplier.

WORK

I kept the most natural habit — asking by voice — and built the system around it. Apps Script records the request in the application and shared Google Sheet; purchasing finds it ready to handle and can update its status.

• voice capture without stopping to fill in a form
• one shared place for each order request
• visible states showing what still needs action and what has already been ordered
• automatic date and time when the order changes state

EXTENSION

The workflow can be extended to supplier email. Where process and access allow it, AI can identify the order a message refers to and propose a status or delivery update. This is enabled and verified for the specific context rather than assumed to be automatic.

METHOD

Different technologies. Same method: start from how the company actually works and remove unnecessary steps. The logic is reusable and can be adapted to businesses with different roles, suppliers and workflows.

PROBLEM

At the beginning of a project, company details, materials and requirements can easily be scattered across email, messages, attachments and notes. The work then starts with information that must be reconstructed.

WORK

I built Start to structure onboarding too: it collects company and contact details, then the requested service, and only shows the questions that are relevant to that path.

• guided service selection
• WebCare pricing and IUYA convention option
• conditional questions based on the selected service
• final request summary
• a path the client can complete alone or together with me

METHOD

I do not only organise client systems. I also designed how we start working together: less scattered information and more useful context before development begins.

CONTEXT

ChefChain is a Dutch company applying blockchain technology to the food sector. I have managed the platform operationally and technically since its first launch.

WORK

Registered chefs, caterers, farmers and producers can choose from three themes to present products and recipes to visitors.

KEY FEATURE

I developed an inline editing system that lets authenticated users edit fields directly on a product or recipe page and immediately see the final formatting.

NOTE

The website has gone through several visual updates. The latest was implemented around updated brand guidelines and external creative direction.

CONTEXT

ProductPronto is a SaaS project designed to improve day-to-day WooCommerce product management through an external interface.

PROBLEM

The standard WordPress and WooCommerce backend is not always the most effective interface for products, attributes and stock, especially for fast or mobile work.

WORK

Development of an external application connected to the store through a dedicated WordPress connector plugin. The plugin exposes REST API routes for:

• product attributes
• stock
• other catalogue-management data

GOAL

Let clients work on products without using the standard WordPress admin, through a direct link or dedicated subdomain.

PROJECT STATUS

• domain registered and active
• project in development
• ongoing work on API routes, stock management and the interface

BUSINESS MODEL

The service is designed around a monthly subscription.

PROBLEM

Separate retail and wholesale operations with commercial rules, registration and checkout requirements beyond standard WooCommerce functionality.

WORK

B2C and B2B implementation using custom code.

• more than 2,000 lines of custom PHP
• retail and wholesale pricing
• custom registration fields
• checkout with required Italian tax identifiers
• a custom product interface for colour and length choices without standard WooCommerce dropdowns

NOTES

Custom PDF catalogue generation aligned with the website design for retailers and sales representatives. The website is available in three languages.

PROBLEM

Parallel B2C and B2B customer management with separate pricing, user roles and tax rules by product category.

WORK

• custom registration fields
• five customer roles
• five dedicated price lists
• custom code to apply VAT to selected categories
• Italian reverse-charge rules for other categories

PROBLEM

A B2C shop converted for B2B use, with catalogue downloads, controlled registration and dedicated commercial rules.

WORK

• conversion from B2C to B2B
• full and category-specific catalogue downloads
• custom registration fields
• advanced checkout validation
• shipping costs calculated from cart value

PROBLEM

A need to present tours clearly and collect quote requests through a more structured flow than a generic contact form.

WORK

• original visual design by Bruno Muratore
• improved tour presentation
• custom contact form for quote requests
• Italian and English

PROBLEM

Ongoing website updates aligned with changes to the brand and its collections.

WORK

• ongoing website maintenance
• work aligned with brand updates
• custom fields for product variants
• engraving and other personalisation options

PROBLEM

WooCommerce management affected by performance issues and a catalogue that needed a clearer administrative structure.

WORK

Work on performance, catalogue organisation and product-management logic in WooCommerce.

CONTEXT

Decuwatch is a B2B-only e-commerce site for watches, jewellery and accessories. Browsing and catalogue access require an authorised account.

PROBLEM

The catalogue and prices must remain visible only to approved trade customers.

WORK

• shop and product pages blocked for unauthenticated users
• custom PHP redirect to the login page
• private-access messaging for unauthorised visitors
• catalogue and category restructuring
• technical improvements supporting SEO work on products available to approved clients